Halloween is right around the corner and one of the biggest and most celebrated tentpole events of the year. Thousands of creators have already been publishing content around the topic on YouTube like every other year. But, like always, there are still major opportunities to create videos about the holiday 
So, what keywords and terms related to Halloween have YouTube users been searching for around this event in the last 30 days? Let's dive in.

If you plan on a Halloween-inspired video, you need to know what keywords YouTube viewers search for. You should also know when they are searching for that content so you can maximize your video’s viewing potential. 

vidIQ Keyword tool results for matching keywords with halloween

, we can confirm that the following are the most searched Halloween keywords and phrases on YouTube right now:

When Are Viewers Searching for Halloween Content on YouTube?

YouTube is an extraordinary place to find content on almost any subject under the sun. However, interest in that content is often seasonal, especially when it comes to tentpole or holiday events.

According to Google Trends for YouTube, interest from YouTube viewers in Halloween has risen steadily over the past five years. Interest starts to peak around the end of August and lasts right through to the beginning of November. Of course, there are no big surprises there, but a good strategy would be to publish a couple of weeks ahead of October 31st to attract those views and engagements.

Don’t forget that tentpole content is evergreen so if you’ve published any Halloween clips on YouTube in the past, and you believe the videos are still relevant, 

update your titles and custom thumbnails to see if can leverage the interest in the content that always comes this way this time of year.

Halloween search volume over 5 years on Google Trends

When viewers search for content on YouTube, they usually have a question or an intent in mind. They want an answer on a particular topic or a query with this topical interest around Halloween. 

Having said that, there are broadly three categories under which most of these highly searched terms fall under. These are the kinds of videos viewers look for the most, so as a creator, you'd want to give special attention to them. Let's break them down below:

Top 10 Halloween Costume Keywords: YouTube

A look at the topmost searched-for keywords brings up a lot of search intent around costumes for Halloween, so let’s take a deeper dive into what viewers are interested in around this category:

matching terms for "halloween costumes" on vidIQ keyword tool

Most of the keywords in this category have a medium difficulty for an opportunity to rank on search, as indicated by the number denoted beside them.

If you want an idea of the type of Halloween costume videos that YouTube viewers love, the search results will give you one. It seems like tutorial-type videos perform the best

Top 10 Halloween Music Keywords on YouTube

Another big winner in this topic is music. Content on this search term generates great interest. Here are the top keywords in this category:

matching terms for "halloween music" on vidIQ keyword tool

With high search volumes, coupled with heavy competition, Halloween music content has a lot of potential. On YouTube, viewers love compilations, playlists of popular songs and tutorials. 

Top 10 Halloween Makeup Keywords on YouTube

Halloween is perhaps the one time of the year when anyone, young or old, male or female, can go to town with a painted face. Makeup tutorials are big business on YouTube, and those how-to’s that focus on Halloween are wildly popular. The most searched for keywords are:

matching terms for "halloween makeup" on vidIQ keyword tool

"Halloween makeup" related searches on YouTube are more specific than the other major terms which is understandable given that any given viewer would want makeup that is congruent with their costumes. So, any content that is educational and simplifies the process is the absolute king here.

Jumping on trending and topical content on YouTube is one of the best ways to invite a large number of new viewers to your channel while also giving engaging content to your faithful audience. 

And, if you want to know the secret to stand out as a small channel, here's your answer!

Halloween pumpkins with YouTube and vidIQ icons illustrating content growth trends.

Halloween is just around the corner! Here are the most searched keywords on YouTube around this spooky event.

Top 15 Halloween Keywords on YouTube

Many factors determine our success on YouTube. If you're a new creator, most of those might seem almost unattainable sometimes. But some are really within our control. Deciding when to post is one of those areas and can really change your video's performance and reach.

There is no single answer for the best upload time. Here, we cover common tips and show you how to figure out what works best for your channel using 

What is the Best Time of the Day to Post on YouTube?

While this data is not set in stone, certain timings are better than others on YouTube, mostly for two main reasons.

 These recommended times coincide with typical leisure periods when users are actively seeking entertainment, making them more likely to engage deeply with new content.

 For channels with a broad audience, these times can help bridge various time zones, hitting North American viewers in their evening peaks and Europeans in their early active hours.

We've gathered information from credible websites across the internet and can broadly ascertain these time ranges as effective across channels across the world.

It's safe to assume that weekdays are not the best option when it comes to posting content since people are mostly away from their screens. But using the week wisely can make a big difference to your video's performance. 

Overall, it's better to post in the evenings. 

 shows any time between 6 PM and 9 PM is desirable, although the middle of the week, i.e., Wednesdays and Thursdays, aren't generally rewarding.  However, 

 details different time ranges for each day of the week and also claims that Friday is the best day to post according to their study, which is based on a million uploads!

For weekends, the earlier the upload, the better the chances. This period captures a relaxed audience who are scrolling through feeds over morning coffee, ready to start their leisurely weekend. 

According to a report by Influencer Marketing Hub

, early afternoon, between 9 AM and 1 PM, is the way to go on weekends, whereas others may recommend uploading earlier in the morning. 

If you're a new channel that is just starting, following this schedule roughly might bring good results. With time and by uploading more content, YouTube can help you make better decisions informed by your audience's behavior. Let's understand how that works.

The Secret to Standing Out as a Small YouTube Creator

, you can find a more concrete and realistic answer regarding the best time to upload your videos. Here is Rob explaining how in 35 seconds!

First, let’s start with the YouTube feature that will let you know the best times to publish your video content. To access this tool:

Click on your YouTube profile image in the top right-hand corner of your desktop screen.

From the Studio dashboard screen, click on the ‘Analytics’ tab from the left-hand navigation bar.

From the main analytics screen, click on the ‘Audience’ tab at the top

On this dashboard, you'll see a new module labeled ‘

’. Now, to be clear, this isn't specifically about your viewers watching just your content. It's when viewers who watch your content are on YouTube watching any video.

YouTube viewer watching content during peak viewing hours

Think of it like this. There may be somebody at home, sitting on a sofa, watching Friends because they're a huge fan of sitcoms. Chances are, they're probably going to also enjoy The Big Bang Theory, so programming logic suggests that The Big Bang Theory should come on straight after Friends.

If you know when your audience is on YouTube, you can schedule your videos to be published at that time.

In this visual representation, the deeper the color shade, the higher the volume of viewers there are. For example, many of our viewers are on YouTube at 8:00 a.m. Pacific Time on Wednesday mornings while fewer viewers are online at 8:00 p.m. on a Friday evening.

YouTube Analytics navigation menu showing Audience tab

You can also use our tool to determine when to upload on YouTube to get even more personalized data based on your content. 

Choose the right time to upload your YouTube videos by considering when your audience is most active, similar to setting up a hotdog stand at lunch rather than at 3:00 a.m. Although YouTube suggests that publish time doesn’t usually affect long-term video performance, immediate timing can be crucial, especially with time-sensitive content. For instance, if there's breaking news like an iPhone launch or a movie trailer release, delay could mean losing viewer interest.

Content creator planning optimal YouTube upload time

Avoid uploading during the busiest times, such as the start or half of the hour, when competition for viewer attention spikes. Instead, try posting slightly before or after these periods. Think of your video timing like stock trading: Aim for times when audience interest is growing but not yet at its peak. Remember, preparing your video, including adding titles, tags, and thumbnails, takes time, especially for high-quality 4K videos. Plan to upload early enough to ensure everything is polished and ready for viewers.

How Upload Timing Affects Video Performance

The upload timing of your videos can have a huge impact on them, especially for time-sensitive content. Even if YouTube says the posting time doesn’t change a video’s long-term performance, getting early views and comments helps the video gain traction right away. Here are a couple of factors to keep in mind:

How Time Zones Affect Your Upload Strategy

Before you pick a posting time on YouTube, check where your viewers live. If they come from different areas, you might need to focus on one group at a time. For a mostly US audience, posting at 2-4 PM Eastern works well. It reaches viewers on the East as well as those on the West during their lunch hour. 

For a global crowd, review your YouTube Analytics and use the scheduled upload tool. Some creators even change their posting time over the month to serve different regions better.

Seasonal Variations in Optimal Upload Times

When you choose a posting time, keep in mind that the best slot can change with the seasons. People’s viewing habits shift during summer, winter, school breaks, and holidays. In summer, many watch videos later at night, while winter sees earlier activity. School holidays can change viewing patterns, especially for younger audiences. 

Check your monthly data in YouTube Analytics for these shifts. Many creators adjust their schedule every few months, but keep in mind not to overdo it.

Using A/B Testing to Find Your Optimal Time

Instead of sticking only to general advice, try A/B testing your upload times. Plan a schedule where you post similar videos at different times over several weeks. For instance, use 2 PM for two weeks and then 6 PM for two weeks. 

Look out for key numbers, such as views on the first day, click rates, and how long viewers watch. Make sure the content, thumbnails, and titles stay the same during the test. Once you have data from about 8-10 videos per slot, look for patterns.

So, now that you know the best time to upload your content on YouTube, let's start racking up that watch time! Speaking of which, 

make these types of videos that attract more YouTube watch time.

graphic showing YouTube logo with a clock and calendar

YouTube play button icon with calendar, clock, and video analytics in the background.

Discover the best time to post on YouTube to maximize your views. Learn how to analyze your audience data and optimize your upload schedule.

Best Time to Post on YouTube: How to Maximize Your Video Performance

It’s no secret that great titles make great videos. In the universe of content on YouTube, captivating titles make your videos stand out from the crowd and draw viewers in, compelling them to click. While most of us might believe that thumbnails weigh much more than titles in lifting the performance of a video, it might not always be the case.

This is exactly what our residential YouTube expert Rob Wilson discussed with another YouTube expert, Jake Thomas, who has helped many creators improve their title games and bring in positive results. With the help of their discussion, we have managed to compile 10 types of YouTube titles that have proven to be very effective over the years and have a positive impact on your click-through rate. Let’s dive right into it!

11 Ways to Write Exciting YouTube Titles for Your Videos

This kind of title plays on contrast and curiosity, making the viewer feel like they are privy to some kind of information that others might not be. The information that the viewer can potentially find through the video seems too lucrative to miss out on.

Example: "The BEST R6 Attacker NOBODY Plays"

“First, there is contrast between best R6 attacker and nobody plays. It’s kinda counter intuitive, why is nobody playing it if it is the best? Also, it’s a cliffhanger. Who is this R6 attacker? So, you’ve gotta click and find out,” Jake says.

Don’t you love it when you come across a video from a creator showing how you can achieve a given goal within a certain period? Timeframes offer a tangible lens through which viewers can gauge the content, making the challenge or experiment feel attainable and relatable.


Example: "We Ran Every Day For 30 Days, Here's What Happened"

To make a claim or establish an opinion, you need to back it up with credible sources. And nothing beats a good source than an authoritative voice whom you could call an “insider.”


Example: "Ex-Employee Warns Us About Taco Bell's Meat"


What helps this title perform is the fact that people have a general suspicion toward the topic in question already, so it is always important to remember the amount of interest viewers might have while considering these types of titles.

As bad as it might sound to some of you, negativity does bring with it a healthy dose of attention. It is nothing new in the content world and creators have been using it since the very beginning. Focusing on drama and negativity, such as devastating losses, capitalizes on viewers’ love and interest for epic narratives.

Example: "Top 10 Most Devastating Wild Card Losses of All-Time"

“People on YouTube love drama! And then you have got the fact that it is really epic and extreme. It’s extremes because it is the most devastating losses,” says Jake.

Nobody wants to make the same mistakes people made before them. And what’s better than someone telling you what to avoid and how? The fear of regret can be one of the most powerful motivators for many people and curating content around that can bring you much success!


Example: "I wished I knew these BEFORE I upgraded to Windows 11!"

One of the best ways to inspire people is by showing them instead of instructing them. Sharing your accomplishments and documenting the journey can help you make impactful content that can actually change people’s lives for the better.


Videos like these can motivate viewers to aspire for the same and change their lives for the better. This is where the value of your content pays off!

The good, old, reliable strategy that seems to work most of the time–simply answer the questions your viewers want answered. Sometimes it’s all about the phrasing. If you can put a creative spin on an inquiry that is already popular, people might flock to it.


Example: "What Happens If You Jump Rope for 30 Minutes Every Day?"


It’s all about finding a new perspective to the same old queries. By posing a question, the title creates a narrative cliffhanger that viewers feel compelled to resolve by watching.

Whenever you’re in doubt, you can always fall back on being relatable to your audience. At the end of the day, people want to be heard and seen. If you can consistently and reliably address the pain points of your audience, you have yourself a solid content strategy. 
Titles that suggest everyday accessibility and relatability increase the likelihood of viewers clicking, and believing the content is directly applicable to them.


Example: "Five Dog Training Exercises You Should Do Every Day At Home"

As the culture of YouTube becomes more vast, certain words tend to attract more attention than others. Using terms like “best”, “worst”, or, “viral” taps into the desires and language of the YouTube community, instantly attracting attention. But, with that comes heavy competition for these keywords, which can make life a lot more difficult.


Example: "Testing Viral Minecraft Hacks That 100% Work"

 can help you massively with this problem. The tool analyzes monthly search volume, competitiveness, related terms, and additional questions people ask.
Read More: 

How to Find YouTube Keywords that Grow Your Channel

What if you could propose an idea that sounds preposterous and actually delivered on it? Well, if nothing else, you’d sure have tons of happy viewers! Offering to deliver on a promise adds an element of sensationalism and intrigue, promising viewers insight into highly coveted knowledge.

Example: "1000 Days of Coding in 10 Minutes ( Self-Taught Developer Journey )"

Irrespective of the niche these examples are used from, the cool thing about understanding this concept is realizing that it can be applied all across YouTube. That’s the skill that would help you utilize those 100 characters to the fullest. The best titles are short and sweet and if used correctly can change the YouTube content creation game for you.

The other important factor that drives clicks to your videos, as mentioned earlier, is thumbnails. 

Learn how to make thumbnails that work for you right here!

Excited young woman with glasses holding pencil and notebook on pink background

Certain types of titles seem to have greater success than others on YouTube. Find out what they are!

10 Types of YouTube Titles That Go Insanely Viral

You might have a small YouTube channel today, but this list of trending keywords will help you grow exponentially. That's right — we used our new tool, global rising keywords, to dig up the 

 in motion right now. If you use them well (and fast!), you can break through the wall of competition to skyrocket your views.

Creating Viral YouTube Videos: 10 Tips for Small Channels

vidIQ's rising keywords tool with search volume, volume change, and competition

 that aren't oversaturated on YouTube yet. So, instead of getting overshadowed by large, established channels, you have a real shot at going viral!

As you explore these topics, keep an eye on the

. The higher it is, the more views you can get!

 is a game that turns sports fanatics into real bosses, letting them manage the best teams in the world. Now that the 2024 version is here, creators are sharing their honest reviews, reacting to the trailer, and discussing gameplay tactics.

vidIQ sets a high keyword score of 79 for football manager

Check out this trending video for the topic:

 glitch that allows you to get free experience points (XP)? Viewers are looking for tips, maps, and guides on how to exploit the glitch, so if you know the answer, start filming!

vidIQ shows a high keyword score of 81 for "fortnite XP"

21 Savage is a Grammy-award-winning rapper with several hits under his belt. And now, he's trending for instrumentals and beats inspired by his music. It's clear that artists want to emulate his style, so this is a great topic for music producers!

vidIQ shows a high keyword score of 70 for '21 savage type beat'

21 Savage x Drake x Metro Boomin type beat savage beats

, a new advancement in AI, is trending for its innovative applications. However, the most popular videos use FlowGPT to mimic artists' voices — particularly Bad Bunny's — to create remixes.

vidIQ gives a score of 79 to the keyword 'flow gpt'

 is a square-shaped smartphone that clips onto the body. The makers of this device want to keep humans " engaged in the moment" by removing distractions like screens, social media, and internet browsing. Instead, the phone uses AI voice functions, gestures, a touchpad, and less intrusive interactions.

vidIQ gives a high score of 71 to the keyword 'humane ai pin'

 is a highly anticipated release, partly due to its maximum shutter speed of 

and its ability to capture images at up to 

. This may be the topic for you if you have a tech channel!

vidIQ gives a score of 80 to the keyword 'sony A9iii'

 puts 15 musicians in a mansion for one week. It's a vlog-style series, but it follows the format of reality TV. This is the type of content that fuels reaction channels, so if you have one, get ready to grow your views.

vidIQ shows a high score of 72 for the keyword 'musician mansion'

A graphic lots of small, physical YouTube logos

Pile of red YouTube play button icons on a red background for video streaming concept

Discover the best trending topics to grow a small YouTube channel in record time! Today's list covers racing, gaming, music, artificial intelligence, and more.

10 Trending Topics to Grow a Small YouTube Channel [November]

Do you want to skyrocket your YouTube views and become a leading influencer? Breaking through as a small creator can be tough, but we've got your back with a curated list of hot YouTube topics.

Yes, you heard it right — we're serving up 10 trending keywords that are not only popular but also have low competition. This means you won't have to go head-to-head with major channels to get noticed, making it easier to rack up those views on YouTube.

By the way, these keywords come from a new tool called 

. It shows you rising topics on YouTube, their monthly search volume, competition scores, and so much more. 

Hey, manga enthusiasts! Have you heard about 

 This manga is making waves on YouTube, and creators are pulling in thousands of views just by reacting to the TV episodes. Focused on the life of an elven mage after defeating the demon king, it's a fresh take on fantasy that has people calling it 

vidIQ shows a keyword score of 82 for Frieren Reaction

 and how it's speeding across YouTube. It blends the nostalgia of classic 8- and 16-bit games with modern elements like car customization and multiplayer modes.

vidIQ shows a high keyword score of 82 for the topic Horizon Chase 2

 is a simulator that's blowing up on YouTube, and creators are all over it. The game lets you battle with anime characters from shows like 

vidIQ shows a high keyword score of 81 for the topic Anime Champions Simulator

4. How to Create a WhatsApp Channel (mobile app)

If you're a tech creator, this is the perfect topic for you. Viewers want to know how to start a WhatsApp channel, and they're searching YouTube for guidance. Could you be the next creator to solve their problem?

Keyword stats for How to Create a WhatsApp Channel:

vidIQ shows a high keyword score of 76 for the topic How to Create a WhatsApp Channel

how to create WhatsApp channel on Android phone

This new film is lighting up YouTube with reviews and discussions. Directed by Gareth Edwards (

 explores a future where AI and humans coexist. While it has its critics, the consensus is that it's a must-watch for anyone intrigued by the future of AI and humanity.

vidIQ shows a high keyword score of 74 for The Creator review

? If so, you probably know that the character Jax received a visual update. YouTube is buzzing with gameplay spotlights and guides that break down his new abilities too. Whether you're a Jax fan or just curious about the changes, there's a lot to explore for this topic.

vidIQ shows a keyword score of 71 for jax rework

 for a spin yet? After a six-year hiatus, the game is back and seems to be better than ever. Whether you're a sim-racer fanatic or just love the thrill of the track, creators are saying this is a must-play. From its stunning graphics to its realistic gameplay, don't miss out on what could be the racing game of the year!

Keyword stats for Forza Motorsport Review:

vidIQ shows a keyword score of 68 for the topic Forza Motorsport

 is a smartwatch with an OLED display, Google Wear integration, and 65 hours of battery life. If you're a tech creator with a love for watches, this one is trending and has plenty of exciting features.

Red 3D play button icons stacked, representing video streaming and YouTube platform.

Discover the best trending topics to grow a small YouTube channel in record time!

10 Trending Topics to Grow a Small YouTube Channel [October]

Are you ready to grow your YouTube channel and become a top-rated influencer? Great news: You're in the right place! Getting noticed as a small creator isn't easy, but we're here to ease the journey with a list of 

That's right — we're going to hand-deliver 10 keywords that are super popular but surprisingly uncompetitive. You won't have to battle the big channels to stand out for these topics, which is crucial for getting more views on YouTube.

 is a new handheld gaming device launching on November 15. It's an extension of Sony's flagship console, the PS5, and is designed to bring that gaming experience to the palm of your hand.

vidIQ shows a keyword score of 71 for playstation portal

is a new TV show about the mysterious death of a student at the fictional Northford High. As the plot thickens, the victim's twin sister embarks on a quest for the truth while unveiling curious secrets.

vidIQ shows a high keyword score of 76 for the topic Senior High

, inspired by the renowned manga and anime series, 

. The game features tough enemies, exciting quests, and formidable bosses that (sometimes) require special abilities to defeat. "

" are codes that players can run to automate "abilities" for efficient gameplay.

vidIQ shows a high keyword score of 82 for the topic peroxide scripts

 after Darin Harris, 29, stole 67 copies of the game and uploaded 45 minutes of gameplay online. The video gained traction, and then Darin was arrested and charged with felony theft and other infractions.

vidIQ shows a high keyword score of 68 for the topic Starfield leak review

? Well, you're in luck! The creators have released chapter 1092, and people are discussing it in online forums, social media groups, and, yes, even on YouTube! This chapter dives into the chaos of Egghead Island, where intense battles ensue.

vidIQ shows a high keyword score of 70 for One Piece 1092

  into the Pacific Ocean. This waste comes from the Fukushima nuclear power plant, which was damaged after a tsunami hit the area in 2011. The United Nations approved the decommissioning process of the plant (expelling radioactive water), but there's been controversy. In fact, China has banned all Japanese aquatic products in response. 

vidIQ shows a keyword score of 71 for Japanese nuclear water topic

 is making waves in the smartphone market, especially among vlogging enthusiasts. This device is the first in its category to have a front-facing camera that shoots video in Ultra HD (4K/60FPS). With this upgrade, content creators will move beyond taking selfies to filming high-quality, cinematic vlogs.

vidIQ shows a keyword score of 69 for the topic Infinix Zero 30 5G 

 is a TV show that builds upon the success of 

It's about the life of Abdul Karim Telgi, who orchestrated a massive stamp paper scam that rocked India. The 2003 version aired for the first time this month, which is why it's trending!

A graphic showing the. YouTube video player

Minimalist video player interface with play button, progress bar, and like icon in red and white.

10 Trending Topics to Grow a Small YouTube Channel [September]

Growing a small YouTube channel is tough, but not when you know 

 what to post to get more views in a short amount of time. But that begs the question: Should you scour the internet for 

Not quite! vidIQ is here to do the hard work for you. Every month, we collect  the 

best trending topics for small creators, 

ones that will help you get discovered and grow your channel fast! From video game releases to the latest obsession in pop culture, these topics are made for explosive growth.

To ensure your success, we’ve selected YouTube keywords that are not only interesting, but also small-channel friendly. They aren't too competitive, and people are using these phrases at a high rate within YouTube search. 

The Osmo Action 4 is similar to the world-renowned GoPro camera. It captures sports or action shots impressively well, and it's trending because the camera is available to purchase 

Discover the best trending topics to grow a small YouTube channel in record time.

YouTube Trends and Insights

Top 15 Halloween Keywords on YouTube

Best Time to Post on YouTube: How to Maximize Your Video Performance

10 Types of YouTube Titles That Go Insanely Viral

10 Trending Topics to Grow a Small YouTube Channel [November]

10 Trending Topics to Grow a Small YouTube Channel [October]

10 Trending Topics to Grow a Small YouTube Channel [September]

10 Trending Topics to Grow a Small YouTube Channel [August 2023]

10 Trending Topics to Grow a Small YouTube Channel [July 2023]

Analyzing Popular YouTube Shorts: What Makes Them Go Viral?

4 YouTube Trends to Skyrocket Your Views in 2024

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