Whether you're looking at individual videos or your entire channel, 

 are more than just a vanity metric. They reveal how often (and how well)  you seek to build a community, engage with viewers, and increase your visibility. 

So, how many likes have you gotten lately? Most aren’t aware, but 

 is more likely to promote videos where people have completely 

That's why every creator, big and small, should ask a simple question: 

Every channel is different, so there is no “one-size fits all” answer to this question. For smaller channels, even a few dozen likes can be significant, while larger channels may aim for thousands. Aiming for a like rate of about 

 (of total views) is a reasonable benchmark.

So far, we know that likes can improve your visibility on YouTube. But did you know they can also boost your channel's authority? Viewers tend to click on videos with thousands of likes and views, improving search rankings for that content. 

? Just follow these steps, and let the likes roll in.

The cornerstone of any successful YouTube channel is compelling content. Your videos should resonate with your audience 

 provide value, whether it's through entertainment, information, or inspiration. Learn your viewers' core desires, then make videos that speak directly to those interests and needs.

A good way to do this is by making incentive-based content for your viewers. That way, it feels like they're part of the creation process. 

 viewers to reach a specific number of likes, then do a special giveaway if they're successful.

 viewers to vote for their preferences with the like button. For example, if they want a specific video posted, ask them to reach 1,000 likes, 5,000 likes, 10,000, etc.

 pinned comments to encourage viewers to hit the like button.

Building a loyal community is key, especially if you want people to take specific actions on your channel. You can start by:

These are natural ways to connect with your audience and get them used to engaging with you. Once they're actively participating, it won't seem like a stretch to do other things too (like tapping the like button). 

How to Use the YouTube Community Tab and Engage with Viewers

It's hard to get more likes on YouTube if no one's watching your content. First impressions do matter, so make sure your titles and thumbnails are borderline 

. They should be clear, attractive, and reflective of your video's topic. And most importantly, thumbnails need to stand out amongst the competition.

Collaboration is a powerful tool. By partnering with other creators, you can tap into new audiences and bring fresh eyeballs to your content. If they like what they see, they may drop a like on your video.

Plus, this is a fantastic way to collect likes from people who haven't seen your videos before. And when they do hit that thumbs-up button, YouTube will suggest your content to 

The Top 5 YouTube Collaboration Ideas to Try Right Now

One thing to optimize within your content (and it's very subtle) is the total length of your video. Do your best to align every minute of screen time with the value of your content, and resist the urge to go a second longer! After all, a video won't be engaging if it drags on unnecessarily. Film concise yet exciting content that makes people lean in for a like.

It seems obvious, but the only way to get more likes is to, well...



Upload content regularly, and your audience will keep coming back for more, raising the chance of more likes. After all, 

. So, don't leave your viewers hanging for weeks on end with no new videos. Give them what they want so they can 

One of the best predictors of earning more YouTubes likes is getting more people to watch your content. And you can do that by:

Share them on other platforms to drive traffic back to your channel, increasing views and likes simultaneously.

video descriptions and titles to get your content discovered and create opportunities for more likes.

Encourage viewers to watch more of your content in a single session, so they can like multiple videos.

Trending content is more likely to be shared and liked, as it resonates with what viewers are currently interested in.

Review your YouTube analytics to refine your content strategy and attract more likes.

Of all the tips and tricks, this is the simplest one that creators forget to do. Sometimes, viewers just need a gentle nudge. Reminding them to like a video can do wonders for your numbers now and in the future.

Using all these tips will improve the number of likes on your videos and make your channel a favorite to the algorithm. 

By the way, here's how to make the algorithm recommend your videos!

Cursor hovering over blue thumbs-up like button with 4.1K likes on digital interface

Getting more YouTube likes is a great way to improve your channel's overall performance. Here's how to encourage people to hit the thumbs-up button!

How to Get More YouTube Likes [and Influence the Algorithm]

Every few years, it's wise to look at your YouTube icon and see if it needs updating to better match your channel. Fortunately, it's pretty easy to make the switch, especially when using a desktop computer. 

The tricky part is attempting this on a smartphone.

 There are extra steps, more menus, and a longer process overall.

Don't worry, through: This guide will cover both methods 

 help you achieve the right size and aesthetic for your image.

How to Change Your YouTube Icon (Desktop)

1. Log in to your YouTube account. On your channel's homepage, click your current profile icon.

This will take you to the YouTube Studio, and more specifically, the branding section of the customization page.

Use your computer's file browser to choose a new photo for your channel (you might have to crop it to get the right fit).

the change button to select a new youtube icon

 in the top right corner to save the changes.

How to Change Your YouTube Icon (Mobile App)

2. Go to your YouTube channel's homepage. Click the 

a youtube channel homepage on the mobile app with pencil icon highlighted

3. Under channel settings, click the camera symbol inside of your profile icon.

4. Choose a photo from your camera or gallery. Again, you might have to crop the image to get the right fit.

Options for uploading a channel icon: camera roll or gallery

How big does a YouTube icon have to be? Fortunately, it can be pretty small compared to the rest of your channel art, like YouTube banners and thumbnails. 

, according to YouTube. You can upload a GIF, BMP, JPG, or PNG file. Just make sure the image is 4MB or less.

Also, square or round images work best. That's because YouTube displays every profile image as a tiny circle on mobile devices, desktop computers, and even TVs.

So, orient your image well before you set a YouTube channel icon. It helps to center the subject of the image, and make it large enough for viewers to see!

The best channel icons are simple enough to identify yet bold enough to 

Use bright, attention grabbing colors, such as reds, purples, yellows, and oranges. Try to minimize neutral colors, like white, black, beige, and gray. You want the image to pop!

 has the right idea. The main element of the photo, a cute teddy bear, is in the middle of the frame. The icon also has bright pinks and blues that are hard to miss.

At the same time, not every icon needs to be a 2D illustration. 

 uses a photo of himself with blue and orange colors to make his icon stand out.

Youtube channel icon for feasible creative

If you're chasing the professional look, consider a simple logo. 

 has one of the best profile icons because it's simple, colorful, and large enough to make out.

Now that you have the perfect YouTube icon, what else can you improve on your channel? 

Here's a quick guide to making a YouTube banner!

SET India YouTube channel page on phone with subscriber and video count visible.

Ready to update your YouTube icon? Here's how to upload a new profile image to your channel using a smartphone or laptop.

How to Change Your YouTube Icon [Mobile and Desktop Guide]

The landscape of YouTube is shifting, and while 

 (like animation, voiceovers, or screen-recorded tutorials) can surely find its niche, there's something unmistakably compelling about vlogging. It's raw, and it's personal. If you do a good job of it, the audience feels seen and heard and finds value in spending time with you!

While we’re the last people to deny the benefits of AI

 and similar tools that can help streamline the content creation process for faceless channels, it’s still early. And, for some of you, perhaps even harder than you think. Here are 5 reasons why.

While automation and AI are rapidly advancing, there's an irreplaceable value in human connection. Our brains are wired to recognize and respond to faces. When viewers see your expressions, your gestures, and your real-life reactions, they establish a stronger connection with you than they could with a collection of 

Man doing the peace sign with fingers while vlogging

This isn’t just sentiment — it’s science! Ever heard of 

? They’re the little wonders in our brains that make us yawn when someone else yawns. By showing your face, you're giving your audience's mirror neurons a reason to fire, allowing them to literally feel more connected to you.

So, from a psychological perspective, viewers feel more involved in your content. This helps you 

If you’re using music, images, and stock videos from third-party platforms on the internet, then copyright strikes are a very real concern that you need to keep in mind. You may take a thousand precautions, but it can still be hard to save your channel from Content ID claims.

By definition, this problem is significantly more likely to happen to faceless channels. And if you’re not careful enough, it may result in the termination of your channel.

On the other hand, if you’re a blog channel, you can shoot your own b-rolls, and have more control over what you want to show and how you want to show it.

Copyright Claims vs. Copyright Strikes: Here's the Difference

3. You Can Easily Reinvent or Explore New Content

Faceless content can, at times, trap you in a specific genre or style. Vlogging, however, is as varied as the human experience.

One day you might be documenting a solo hike, and the next, you're diving into a DIY project or sharing a candid chat about mental health. Vlogging doesn’t box you in — it invites variety. It's like being given a blank canvas every time, allowing your content to be as multifaceted as you are.

Wait a second! Isn’t vlogging supposed to be complex with all the camera setups, and aren't faceless channels supposed to be automated?

Well, yes and no. When you vlog, you remove several layers of abstraction. You get to be the primary focus, and the world around you is your backdrop. With the rise of smartphones with impeccable camera quality, vlogging can be as simple as 'point, shoot, and share'. Plus, let’s be honest: Setting up a tripod and chatting feels way more organic and less staged.

On the other hand, automated content may look easy on paper, but it isn’t always correct. Since a lot of AI tools are still new, they cannot do the job alone. So, almost every instance of AI usage on your videos requires you to add finishing touches. This might result in you having to expand your skillset significantly or having to spend more on professional services.

Brands love faces. With vlogs, you become a recognizable personality, not just a channel. This opens doors to brand endorsements, collaborations, and other monetization opportunities that rely on personal influence.

Also, viewers are more likely to trust a product or service recommended by someone they ‘know’. By transitioning to vlogging, you’re essentially humanizing your brand, making endorsements and promotions feel more like friendly recommendations (instead of advertising).

The shift to vlogging is more than just a change in content format; it's a commitment to authenticity, growth, and building profound connections. 

And it seems like YouTube wants creators to prioritize that mindset.

So, why not give it a shot? Your future self, with a treasure trove of memories, stronger brand partnerships, and an engaged community of viewers, will thank you. Remember, on YouTube and in life, sometimes the best way to move forward is to step out from behind the curtain and let the world see you shine.

So, here's how to build the right mindset for YouTube success!

Young woman smiling and recording video with smartphone on tripod indoors at home

Explore why vlogging on YouTube trumps faceless content in human connection, personal growth, and branding potential and why you should make the switch!

5 Reasons to Start Vlogging on YouTube (and Quit Faceless Content)

If you’re a small creator on YouTube and have been at it for a while now, you probably know that content creation is harder than it looks! So, before the frustration takes over, we want to share some quick fixes to make 

 YouTube channel better — no matter the niche or audience!

Here are 10 often-overlooked improvements for the budding creator:

One of the most underrated ways to take your content to next level is by improving them aesthetically. Getting solid knowledge of frame rates and using the proper frames for your videos can help you over the longterm!

Most creators start with the default 30fps (frames per second), but switching to 24fps can give your videos a cinematic feel. Conversely, if you're creating sports or gaming content, bumping it up to 60fps can create a smoother, crisper visual experience. The key is knowing which rate suits your content best.

Ever tried watching a video with terrible audio? It's a challenge. Invest in a good microphone, and don’t forget about post-production. Tools like Audacity or Adobe Audition can help you clean up and balance audio, ensuring viewers aren’t constantly adjusting their volume.

Community is a major facet for many channels, irrespective of their size. For years, the YouTube Community tab has helped creators stay in touch with their audience, especially if they do not publish videos regularly.

Stay in touch with viewers by hosting challenges or projects where your subscribers can participate. Whether it's a photo challenge, a short story contest, or DIY craft submissions, you'll give viewers a sense of belonging by  building a real community.

Yeah, yeah — you’ve heard it a million times before, but if there’s anything on YouTube that you can 

 stop improving, it's titles and thumbnails.

Think of thumbnails as the book covers of YouTube. A custom thumbnail that is vibrant and attractive usually tells a story of its own, or at least poses a question. Use tools like Canva or Photoshop to add some flair without making them too cluttered.

Your video’s title informs the viewer why they should watch it, so it needs to be compelling too. By using words that stir up the right emotions, you can increase the chance of your video getting clicked on, watched, and liked.

Watch this video to learn more!

Use cards and end screens effectively. Instead of just pushing viewers to any other video, guide them to content that complements what they've just watched. This increases the likelihood they'll stay on your channel longer.

The more specific you are with your choice of video, the more likely it is for a viewer to go on a binge session of your content, thereby increasing the likeliness that they'd subscribe!

Before hitting record, have a clear outline or storyboard. This ensures your content is cohesive and reduces editing time. It might seem tedious, but the clarity it brings to your production process is invaluable.

Storyboarding isn't something we're all familiar with, so here's a crash course on 

Every few months, try something completely out of your usual content style. It could be a silent vlog, a documentary-style piece, or even a fictional narrative. Experimenting with different ideas not only keeps your audience intrigued, but also challenges you as a creator.

The trick is to make something that your audience cares about. No matter what format you choose, you can make content that your audience would like if you understand why they watch your videos.

While it's common to ask viewers to like and subscribe, personalize your CTAs. Share a fun fact, ask a question related to the video content, or engage them in a unique way before 

While most creators check views and subscriber counts, deep diving into watch time, audience retention, and playback location can offer insights into what's working on your channel (and what's not). This isn't just number crunching; it's about understanding viewer behavior.

Some data can tell you what your audience explicitly isn’t saying with words, and it’s important to have an understanding of that. But don’t worry, we’ve got you covered with the link below!

How to Get Subscriber Feedback from a YouTube Analytics Deep Dive

In this age of content creation, having the right skills to do the job isn't enough—no, not for the longterm. As a creator, it helps when you're willing to learn more about YouTube and update your knowledge as needed to make better content.

The digital space is ever-evolving. Dedicate time each month to learn something new, whether it's a video editing technique, a storytelling method, or the latest in camera tech.

YouTube Is Challenging, But You Can Do it!

, and the competition is fierce. That's why standing out requires more than just creativity. It's about fine-tuning the technical aspects, understanding your audience, and constantly evolving. These tips are not exhaustive, but they're often overlooked in favor of more generic advice.

It's okay to feel overwhelmed sometimes, but don't stop learning and improving! Stay curious, keep experimenting, and remember why you started creating in the first place. And remember to 

Young woman with headset recording video blog indoors with camera and laptop nearby

It's time to improve your YouTube channel with actionable insights. Dive into the 10 the best strategies to enhance your video quality, viewer engagement, and YouTube views.

10 Things Every Small YouTube Channel Can Improve

"Why am I not getting views?" is a common question among YouTube creators. If you wonder the same thing, we understand your frustration in trying to 

 that just won't budge. The road gets rocky, and seeing your views go completely stagnant is no fun.

. There are ways to revive a YouTube channel, and each one brings enormous benefits, including:

Getting views on videos that never took off

The first step to reviving your channel is understanding why your content doesn't get views. And there could be 

 many reasons, from targeting the wrong audience to neglecting 

In most cases, a YouTube channel audit will sort things out. This is a lengthy process where you analyze thumbnails, video titles, visual storytelling, and countless other assets surrounding your content. From there, you can determine what's working and what isn't.

How to Do a YouTube Channel Audit: A 10-Step Checklist

On the flip side, we wouldn't be good educators without giving you a little head's up: YouTube audits are time-consuming! That's why we created AI Coach, a friendly co-pilot that does the auditing 

 uses your channel's data to suggest a range of YouTube strategies for massive growth. It does this by first analyzing your popular content. Within seconds, you'll receive a list of ideas and clean-up strategies to improve your channel.

Ask AI Coach a simple question about your channel, such as:

AI Coach from vidIQ thinking about a YouTube creator's question

When we asked this question, we got a 5-point plan to improve the vidIQ channel:

AI Coach's response while analyzing a YouTube channel: cater to your target audience

2. Make more videos that mirror your best: 

"Small Channels: DO THIS to DOUBLE YOUR Subscribers in 5 Minutes!"

AI Coach's response to a creator's question: Double down on successful videos

10 Essential Tips for Small YouTubers to Boost Their Channel

How to Create Eye-Catching Thumbnails That Drive Clicks

The Ultimate Guide to YouTube SEO for Small Channels

AI Coach's responds to a creator's question with videos ideas

AI Coach tells a creator to engage with their audience via polls and comments.

AI Coach suggests to a creator that they make shorter videos

Do you want the AI Coach to analyze your channel? 

Click here to sign up for free and get the answers you need!

2. Update Your Video Titles and Thumbnails

If you're a regular here, you know first impressions are everything on YouTube. Managing this side of creator life isn't difficult, though; just update your titles and thumbnails so viewers can think good thoughts about your content.

For example, tweaking a thumbnail even slightly changes viewers' perception of a video. In fact, MrBeast uses this trick to breathe new life into older videos, helping them get more views in the future.

Also, remember to rewrite your video titles now and then. That's a 

 when it comes to re-engaging viewers and winning more clicks after years of stagnation. It never hurts to test new titles on an older video, especially one that's flatlining!

While we're on the subject of "first impressions," here's another way to bring your channel back to life: Update the homepage!

Try to focus on high-value areas, like featured sections that not only explain your channel's purpose, but also drive visitors to your best content.

The featured section on YouTube is basically a holding place for 

 — and for good reason! Clicking on a playlist can start a binge session, and you need that extra watch time to 

send positive signals to the YouTube algorithm

. That way, YouTube will know your channel is active again or at least catching viewers' attention, prompting the algorithm to recommend your videos.

An arrow pointing to a playlist in vidIQ's featured section

Want a quick tip? Make playlists that align with your viewers' interests. As YouTube educators, we focus on channel growth when building a featured playlist:

YouTube monetization and the Partner Program

If none of these steps work for you, it's time to consider rebranding your channel.

Maybe your niche is so narrow that viewers just aren't interested in the topic. Or maybe your niche is so broad that you're getting crushed by competition from thousands of creators.

Either way, you can fix it with a channel rebrand. 

Changing the name of your YouTube channel

Person holding a DSLR camera by a calm lake, ready for outdoor photography session

Whether you've taken a long break or struggled to get views, you can always revive your YouTube channel. Here are 4 simple steps!

4 Steps to Revive a Stagnant YouTube Channel

The best YouTube creators will often tell you that before they were producing videos, they were fiendishly consuming them. After all, there's no better way to learn the landscape and see which videos perform well.

However, you don't have to limit yourself to 

 being a viewer. Creating a YouTube channel is a wonderful way to share your thoughts, talents, and creativity with the world. Switching from the viewer mindset to that of a creator can feel overwhelming, and you'll have to make little tweaks in your perception. But, rest assured: You can do this!

We're here to help you navigate the transition, so let's dive in.

How to Build the Right Mindset for YouTube Success

How many times have you watched a video, hit the like button, and thought, 

Well, you absolutely can, and like most transitions, it begins with shifting the way you look at things.

Many viewers box themselves into the role of a consumer, strictly. They enjoy the content but feel disconnected from the creation process. They think,

 I'm just a viewer. How could I ever create something people would want to watch?

It’s important to remember that these boxes — creator and viewer — are self-invented. The box doesn't define you, and the truth is that 

. You already have what it takes to make the switch! You just need to ask yourself the right questions.

What excites you? What do you enjoy watching? Is it important enough that you cannot help but make a video about it? Then it’s time to overcome the fear and let your ideas defend themselves.

Numbers are important on YouTube. It’s only after you reach 

of watch time that you are able to earn money from YouTube ads. This is basically YouTube telling us that reaching these numbers is a proof of our content quality!

As a new creator, seeing low numbers on your videos can be disheartening. And, if you’ve been an avid viewer yourself, you know exactly how important numbers are when it comes to choosing a video you want to watch. You’re  likely to watch videos with a high view count, thousands of likes, and also, ones that come from bigger channels.

While it’s easy to get lost in the numbers, know that most creators, no matter how big or small, started with the same number of subs — 

. And that might feel impossible to process, but it’s certainly true.

Instead of praying to reach magical numbers, use these strategies become a better creator:

Don’t expect viral success overnight. Focus on gradual growth and constant improvement

Even a small audience can offer valuable feedback. 

Reply to comments, ask for opinions, and create a community.

YouTube provides data on watch time, engagement, and more. Use these insights to refine your approach.

Stay true to what excites you. Authenticity shines through, and viewers will be drawn to your genuine enthusiasm.

YouTube Channel Analytics: The 6 Most Important Video Metrics

, you’ve seen creators make videos about virtually every topic under the sun. And, somewhere along the way, you’ve realized it’s possible for you to do the same thing.

But discouragement kicks in when you see hundreds of well-produced, high-quality videos surrounding the topic you're chasing. It's easy to think, 

Many aspiring creators get stuck, waiting to create the "perfect" video. They fear that anything less than perfection will lead to failure. And, the fear is valid. After all, 

Are you stuck in the role of a YouTube viewer, wondering how to become a creator? Here's how to ditch perfectionism and simply hit record!

YouTube Tips for Creators

How to Get More YouTube Likes [and Influence the Algorithm]

How to Change Your YouTube Icon [Mobile and Desktop Guide]

5 Reasons to Start Vlogging on YouTube (and Quit Faceless Content)

10 Things Every Small YouTube Channel Can Improve

4 Steps to Revive a Stagnant YouTube Channel

From Viewer to YouTube Creator: How to Make the Switch

3 Ways to Discover Viral YouTube Video Ideas

4 Editing Hacks to Make Any YouTube Video Go Viral

The Secret to Standing Out as a Small YouTube Creator

The Truth About AI: Can YouTube Automation Ruin Your Channel?

How to Build the Right Mindset for YouTube Success

5 AI Tools to Edit YouTube Videos Quickly