T-Series is definitely gonna overtake PewDiePie. No. PewDiePie just got half a million subscribers in a single day.

I woke up to this morning was something quite incredible. First of all, it starts with vidIQ. We did a video last week about another MrBeast antic on the subscriber race. And it'd been doing relatively well, but overnight, it exploded in views. At one point, we were giving it 20,000 views per hour. And that told me something about the current situation with the PewDiePie-versus-T-Series subscriber count. And no doubt, I'm sure you've seen all of these over the past couple of weeks. Live subscriber counts of the battle. The number of people watching these livestreams on Sunday morning exploded. The top result here, FlareTV, at one point had 70,000 people watching the subscriber count. To give you some perspective, that's the entire population of Andorra watching two numbers compete with each other.

This was supposed to be the endgame. The YouTube universe was starting to smell blood. By the end of December the 1st, T-Series was less than a hundred thousand subscribers behind PewDiePie. It seemed as if not even a MrBeast-inspired stunt by Justin Roberts, apparently spending $1 million on a billboard in Times Square, asking people to subscribe to PewDiePie, could save him now.

And by noon, just as PewDiePie surpassed at 73 million subscribers himself, the subscriber gap was down to less than 20,000.

It could've been the billboard, it could've been a tweet, it could've been the livestream. It could've been PewDiePie's latest video with a rather direct title. Or it could've been something going down on Reddit which you're always keen to tell me about in the comments because I forget that corner of the internet. Whatever happened, the subscriber gap between PewDiePie and T-Series has increased once again. The breakdown of the day is astonishing in itself. From noon to nine p.m., PewDiePie gained 350,000 subscribers. Over the course of the entire day, PewDiePie gained 544,000 subscribers.

As for the subscriber gap between PewDiePie and T-Series, you know, the other channel in this story. Well, up until noon, as you can see, it got as close as 16,000 subscribers and then PewDiePie absolutely obliterated T-Series in the second half of the day. Look at the increasing difference between three o'clock and six o'clock. It's astonishing. It should also be noted at this point that T-Series had a pretty good day as well. They average 155,000 subscribers a day, but they doubled that on December the 2nd. And that's rare. Usually, they're very consistent and they don't have such spikes. But what they do have, just like PewDiePie, is passionate, committed fans rallying behind their cause as well.

If you want to take your YouTube channel to the next level then make sure to download vidIQ. It will help you research YouTube, analyze videos, audit your own channel, and take actionable steps 

YouTuber with distorted smile next to subscribe button and 500,000 subscriber increase text

It was all set to happen on December 2. T Series was less than 20,000 subscribers behind. By the end of the same day, they were only 230,000 subscribers behind.

Pewdiepie VS T Series - 500,000 Subscribers In One Day

1 Studio Beta Individual video impressions and CTR

In the new YouTube Studio Beta click on Analytics then click on top videos.

A list will pull up where you can sort by highest CTR

Click on reach viewers and you will see unique viewers on the right.

This allows you to understand how many views you get per viewer. You can see this metric under build an audience.

This metric shows how your latest has done compared to other content.

With compare metrics you can compare lots of metrics together to get a visual feel for how you are doing.

Man surprised by YouTube video impressions and click-through rate analytics chart.

Do you need to know your YouTube analytics to grow your channel right? Well here's 10 you might be missing and where to find them!

10 YouTube Data Secrets You Didn't Know!

Need ideas on making your next video, here are 30:

Start talking to camera and see what happens

Try to add a cliff hanger at the end or beginning

Double your video length and see what happens

Or shorten your video and see if that changes the pace and tone of the video

Man pointing at glowing light bulb next to YouTube icon and text "Video Ideas"

Struggling to come up with content? Here are 30 YouTube ideas for ANY channel!

Want More YouTube Views? 30 YouTube Video Ideas To Kickstart ANY Channel

So you're a big fan of Fortnite, PUBG, Clash Royal, WWE 2K 18 or GTA V? And now you want to start a gaming YouTube channel? Awesome! Guess what? So does everyone else! There are millions of channels now about gaming, all competing for those same views and watchtime minutes.

What you want to know is why some channels stand out more than others? A lot of it has to do with channel personality, what the channel can offer that others can't and how enticing the content is. We explore this and a lot more with challenges, subtle gaming references and you'll discover what my favourite game of all time is.

How to Start a Gaming Channel on YouTube: Research is Everything!

How to Start a Gaming Channel on YouTube: The Creator is the Star

How to Start a Gaming Channel on YouTube: Focus on Your Target Audience

How to Start a Gaming Channel on YouTube: Double Down on Successful Content

YouTube tutorial start guide with Xbox controller and vidIQ logo on blue background

How to start a gaming channel on YouTube in 2018? It's one of the most competitive video spaces on the platform. Here are 10 great tips to get you started!

How to Start a YouTube Gaming Channel: Tips and Tricks

Can you guess what question we get asked the most? It’s pretty obvious: How do I get more views on YouTube?

The answer, however, is far from obvious; unless you break it down into a hundred jigsaw pieces. And what jigsaw pieces do you look for first? The corners of course.

So let’s look at four crucial pieces of the YouTube puzzle What Do YOU Love to Talk About? YouTube knows what its audience wants, so you need to think like YouTube. Let’s say your passion is videogames. Be specific. If you love Fortnite or Call of Duty or Fifa 18, make sure to focus on that topic.

The more passionate you are about something, the more you know about it and the more confident you will be creating and sharing content about it.

Passion is an invisible vibe, energy and presence that your audience can always see.

Who Should Be Watching and Why? Don’t stop at just your favourite game, film, beauty product or superhero either. Dive deeper. Popular topics attract thousands of video creators, so you need to provide the audience with something they can’t get anywhere else.

Ask yourself this question: who should be watching and why? If you can’t answer that question then your audience won’t understand or (worst still) won’t care about your content. If someone else can answer those two questions better that’s where the audience will go.

This is your target audience and your value proposition and you should be able to sum it up in a sentence. For example: Helping Video Creators Get More Views In Less Time.

A ‘niche’ is an interest that appeals to a small, specialized section of the audience. Let’s say you buy the latest iPhone and you want to do a general video review on it. OK great, but the chances are there is a tech channel with millions of subscribers that has more resources to produce something in a shorter time frame to a wider audience.

But is that massive tech channel interested in EVERY aspect of the iPhone? Probably not, they will have another big phone release to worry about. But you? You could have a special interest in how the camera works or the best apps for productivity or how to record the screen. The chances are, if you are interested in something, there will be an audience out there who is also interested in the same thing.

This is your niche. While there may be millions of people interested in an iPhone, there may only be a few thousand interested in recording the iPhone screen, yet still passionate enough about it to create guides and tutorials that spread a message of value better than anyone else.

Dominate Your Niche and Become the Authority With passion, a target audience, a value proposition and a niche you know better than anyone else, you will start to build an audience.

Usually, there comes a point where one video outperforms everything else you’ve published before: 2x, 5x, 10x, it becomes your viral moment.

When this happens, go all in on follow up content. YouTube is telling you: you have something of value and we want to share it with more people. Your stock rising, your authority is gaining momentum, we ALL want to see more from you about something you are passionate about and can trust you with.

Try this: search for ‘Record iPhone Screen’ and you may see a very familiar vidIQ face appearing over and over again. Who knew such a niche could bring in so many views?

Channel success stories usually start with a niche that builds trust between the YouTuber and their audience. They then take that audience on a journey through more topics that stretch that authority into new, larger audiences.

Try this: do a YouTube search for ‘How Big Is’. This search term is dominated by a YouTuber called ColdFusion. The channel was already successful with tech videos that got 10,000s views. The ‘How Big Is’ video brought in millions of views and now ColdFusion is the authority on the phrase.

Person holding a sparkling red heart decoration against a red door background

Youtube Always Starts With Something You Love and Ends with Something Your Audience Trusts You With.

How to Get More YouTube Views? Passion and Authority

Here's 10 tips on how to use playlists to get more views on YouTube!

Use keywords and phrases like you would with a title

Use exact phrase keywords on your playlist

Always share a playlist URL not a video URL

You can add videos from other channels in your playlist

Man in vidIQ shirt points to "PLAYLISTS" text with YouTube and growth arrow icons.

YouTube Playlists: you probably use them but do you know just how powerful they are?

Get More Views With 10 Playlists Tips

Build a better community, save time responding to comments and use YouTube's secret comment weapon! All of which is part of growing your channel to gain my subscribers and better serve your audience with the message you want to spread.

Here are 10 YouTube Tips to improve engagement:

React to comments by giving a thumbnails up and heart button

Use the pin comment for content you want people to see

Go through the spam tab to make sure real comments were not put in there

Man whispering tips with text comment tips, YouTube, like, and heart icons on blue background

Here are 10 YouTube Tips to improve engagement, build a better community, save time responding to comments and use YouTube's secret comment weapon! All of which is part of growing your channel to gain more subscribers and better serve your audience with the message you want to spread.

How to Get MORE YouTube Views by Building a Community Around Your Content

We created a quick video to help describe how you can take advantage of the Pokemon Go phenomenon:

Install the vidIQ Chrome Extension to Get These Stats.

Pokémon Go logo surrounded by related keywords like gym, battle, Pikachu, and gameplay.

Pokemon Go is a worldwide sensation right now, and if you are a YouTube creator or marketer, you must be on this.

How To Get More Views on Pokemon Go YouTube Videos

Continuously optimizing your library of content to get more views can be a lot of work!

Which is why we are happy to announce that we just launched Bulk SEO. Watch the tutorial and get started already!

Tags and recommended keywords for iPhone SE and HTC M10 video reviews on a content platform

Rob Wilson

Posts Written By Rob Wilson