In theory, how-to creators should be making tons of money on YouTube. As of July 2016, instructional videos were among the 

With stats like that, one would think how-to creators are the most popular, well-paid people on YouTube. After all, if so many viewers come to the platform to learn something new, shouldn’t that mean how-to creators are bound to be successful?

Here’s the surprising truth about how-to channels: Running a profitable one is harder than it looks. In the beginning, instructional creators can harness the power of SEO, but eventually, that benefit might wane. After you upload dozens of videos addressing viewers’ search-related queries, getting them to watch all your videos can suddenly become a challenge. Once a viewer gets the tutorial they need, they’re likely to move on, unless you find a way to keep them coming back for more.

If you want to know how to attract repeat viewers to your channel, just keep reading. We’re going to share three ways any how-to creator can build a profitable YouTube audience.

#1 Build an Authentic YouTube Community by Livestreaming

Community-building is an important part of any creator’s journey, especially if you want to make money on YouTube. Luckily, there’s an easy way to make subscribers fall in love with your personality, and that’s by hosting a live stream on your channel.

If you need a good example to follow, check out 

. Every week, the financial investment channel hosts a live stream to share stock market trends with like-minded viewers. While stocks and bonds don’t exactly sound entertaining, VectorVest doesn’t adhere to the stuffy reputation of wealth building. In the video below, the company’s live stream host jokes about how major airlines are handling COVID-19. Surprisingly, his analysis of this stock market news comes with wacky sound effects:

So how does this down-to-earth content make VectorVest more money? It’s very simple. In the description of the live stream, as well as the chat, VectorVest shares a link for viewers to try their investment tool for free. It’s a 30-day trial, but if viewers sign up for longer, that leads to more money in the bank. However, getting those initial sign-ups is less about the features of the tool and more about producing a fun live stream that effectively can sell it.

In terms of live video, we do something similar here at vidIQ. On YouTube, we’re a how-to channel that goes live frequently to connect with our viewers. Currently, one of our most anticipated live streams happens to be our weekly channel audits, where we tell budding YouTubers how to improve their channels.

Our audits are hosted by Rob Wilson (YouTuber in residence), Travis McPherson (customer success), and Dan Carson (executive producer). The first thing you’ll notice about these three is that they are not afraid to have fun. In fact, they have so much fun that they invite our viewers to make embarrassing memes of them. The funnier ones are displayed in the live stream every week, like this one:

<blockquote class="twitter-tweet"><a href="https://twitter.com/hashtag/PhotoshopBattles?src=hash&amp;ref_src=twsrc%5Etfw">#PhotoshopBattles</a> Get creative &amp; send us your best photoshop using this pic of Rob. We&#39;ll pick the best one and they will receive a GUARANTEED <a href="https://twitter.com/hashtag/ChannelAudit?src=hash&amp;ref_src=twsrc%5Etfw">#ChannelAudit</a> on tomorrow&#39;s Livestream! We&#39;ll Retweet the winner tomorrow at 9am PST! <a href="https://t.co/I6PWME4XXr">pic.twitter.com/I6PWME4XXr</a>&mdash; vidIQ 📈🚀🎉 (@vidIQ) <a href="https://twitter.com/vidIQ/status/1272559583349932032?ref_src=twsrc%5Etfw">June 15, 2020</a></blockquote>

But of course, the point of all this fun is to encourage people to sign up for vidIQ. So whenever possible, we highlight vidIQ tools during our live streams. In the meantime, we also get 

, which are donations viewers can make during a live broadcast on YouTube. To unlock this feature, you’ll need to be at least 18, have a monetized channel, and live in one of the 

. If you have all three, the ability to get paid via Super Chats makes live streams worth the extra effort.

As you can see, being likable on YouTube leads to a profitable fanbase. So if you don’t mind telling a joke or two, go ahead and fire up those live streams.

#2 Share General How-To Advice on YouTube, Monetize Elsewhere

Does your how-to niche lend itself to deeper instruction? Perhaps it’s so complex that you’d need courses, one-on-one sessions, and other educational services to teach it to your audience?

If that’s the case, you can make more money by selling your full expertise outside of YouTube.

 is a great example of this. He has a very focused YouTube Channel, and most of the videos he uploads are mixing tutorials. Pick one to watch at random, and you’ll see that Baywood isn’t sharing all of his technical music knowledge. Instead, he gives his subscribers general tips and guidance from the perspective of a skilled audio engineer and producer.

Baywood doesn’t stray from this formula often, and that’s probably for the best. In the description of his videos, he shares links for viewers to purchase the rest of his skill set, which are mixing services and custom vocal presets.

YouTube is a great platform to establish yourself as a subject matter expert. Just don’t forget that your expertise can be monetized off the platform as well!

#3 Treat Your Expertise As a Service to Generate Revenue

If you’re a how-to creator that just wants to focus on video creation - no fancy business websites or portfolios - that’s OK too. You don’t always have to sell your expertise off YouTube because there are ways to do it within the platform. After all, people pay for things that make their lives more enjoyable, regardless of where those things are sold.

Your how-to niche is no exception to this rule. Several creators are finding ways to fund their instructional content on YouTube, and their methods go beyond traditional 

, for example. For years, Oliver Brotherhood ran this gaming space as a how-to channel. He’d post Minecraft tutorials at the beginning of his YouTube journey, and that earned him a fairly large audience.

However, when he expanded his videos to include gameplay walkthroughs, he started getting PayPal donations from his viewers. In the video below, you can see Oliver shouting out his donors. To make them feel extra special, he put their names plus their donation amount on some of his Minecraft buildings:

MumboJumbo has 6.23M subscribers today, but videos like the one above depict his humble start as a how-to creator. The key lesson to grasp is that as early as 2013 (the video’s publish date), creators could use their YouTube community to make money via donations. The same thing can be done in 2020.

We’ve talked about this channel before on the blog, but 

 is another how-to creator who makes money from donations. In our blog, 

How to Make Money on YouTube As a Musician

, we explained how subscribers pay this creator (via PayPal) to upload piano tutorials of their choice.

While AdSense revenue is nice, not every how-to channel attracts enough views to see its earning power. If you aren't getting a sizable YouTube check, use these three methods to build a community and make more money.

Want to Succeed as a Video Creator on YouTube?

If you want to get more insights into YouTube then make sure to download vidIQ. Over 1 million creators use vidIQ to help with keyword and competitor research, channel audits, and so much more. 

And if you’re serious about growing your YouTube views and subscribers, sign up for exclusive access to the 

. Learn how to launch a successful YouTube Channel in just 30 days.

Woman recording video blogging at home with dog lying on couch behind her

Not getting enough repeat views or revenue from your how-to or tutorial YouTube channel? Here are three ways to change that for good.

3 Ways to Make Money as a How-To YouTube Channel

For most people, the memory of their first pet never goes away. Whether their animal friend had wings, scales, or fur, there’s something about animals - perhaps they way they love and play - that makes them nearly unforgettable to us.

If you’re a pet enthusiast or a pet professional, you understand this connection more than anyone. Cats, dogs, and other animals must be cared for if kept in captivity, and the owners who love them need the knowledge and skills to do so.

That’s why there’s a strong need for this type of content on YouTube.

 Like humans, animals get sick, need consistent attention and grooming, and can benefit from learning new behaviors. So if you, a passionate animal lover, can share that information on YouTube, you can make money while also living your ultimate purpose.

While there are tons of things to think about before 

, such as how to be absolutely great at it, it’s also important to learn the common money-making methods before diving in.

If you’re ready to monetize your passion for animals, we've pulled some examples of people who're doing it right now. From a licensed veterinarian to a revered dog trainer, here's how pet enthusiasts are making money on YouTube.

Zak George’s Dog Training Revolution: A Powerful Patreon Earner

Zak George is a popular dog trainer who has been on YouTube since 2006. His channel, 

, has 2.66M subscribers and over 183M views.

In his videos, Zak shows owners how to teach their dogs new skills, whether that’s to stop them from yanking walkers with their leashes or some fun, amusing tricks. But out of all his videos, his obedience training guides are probably most vital for viewers.

Many owners want their dogs to be well-behaved in public, and to do that, dogs must obey simple commands like “sit” that distract them from their canine mischief.

 impacted the world, George uploaded a video about how this kind of training could change for dog owners. In a video titled, “

,” Zak says young dogs need to be properly socialized. That’s a challenge for most owners during a pandemic, so Zak shared some advice for safe socialization in the video below:

Zak places little to no advertisements in his videos, but he still makes money from sharing useful, timely information around dog training.

For example, there are four revenue sources associated with the video above. In the description section, there’s a link to Zak’s Patreon of exclusive dog training videos and services. Clicking that link reveals that he has several hundred Patrons, and they contribute more than $2,000 toward his content each month.

But of course, there’s more. Zak also makes money by selling dog training guides for owners who truly need them. Then there’s merchandise related to his company and brand sponsorships that fund a large chunk of his videos.

Needless to say, Zak’s YouTube Channel is packed with earning potential. As a pet professional or enthusiast, you can also share your expertise on YouTube and start earning money online.

Pet care and training are essential year-round, but dog owners in particular thought about these things more often at the beginning of the pandemic. While Zak was focusing on obedience training videos, other YouTubers were addressing a vital question from viewers: How do I groom my dog at home during a lockdown?

, we analyzed the performance of such searches on YouTube over the past year, focusing on the phrases ‘groom a dog at home’ and ‘how to groom a dog’. The results (below) show that search popularity for both terms spiked between March and April, the early lockdown period in the U.S.

You don’t have to be a well-known YouTuber like Zak to capitalize on these trends. Newer creators can do it too.

There are channels like Groomers Pro, which has only been around for two years, that earned more video views by posting relevant, trending topics. For example, in a video titled, “

Tips & Tricks to Grooming your Dog at Home During the Covid-19 Lockdown

”, Groomers Pro snagged over 3,000 views. Of course, the channel still needs to attract 1,000 subscribers to be eligible for monetization, but videos like the at-home grooming one can help the Groomers Pro reel in more viewers, and thus, more money.

The Turtle Girl: Monetizing Reptilian Care

Pets of all types bring joy to their owners, and reptiles are no exception. 

, a channel with 47.3K subscribers, uploads videos about how to care for pet turtles.

How to Take Care of Your Turtle’s Shell

,” The Turtle Girl uses her knowledge of reptiles to teach viewers the basics of shell maintenance:

The Turtle Girl is very passionate about what she does; you can hear her casually dropping scientific terms and advice in her tutorials. If you have an undying pet obsession like hers, it’s time to do something with that enthusiasm (and get paid for it).

For example, The Turtle Girl makes money by placing advertisements in her videos. This form of YouTube monetization is the industry standard, and that’s where most YouTubers start when they want to make money on the platform.

However, once you’ve done that you can always take your earning potential to the next level. Like The Turtle Girl, you can become an Amazon Associate, which is an affiliate marketing program. It allows content creators to advertise products from Amazon.com, and they earn referral fees when customers use their affiliate links to make purchases. The Turtle Girl uses this program to make more money, in addition to a Patreon of exclusive, pay-to-view content.

People own all sorts of pets, so no matter which kind you’re passionate about, you can find your specific tribe of enthusiasts on YouTube. They’ll not only give you a sense of community but help to support you monetarily, if your videos brighten their lives.

Our Pets Health: Turning Animal Tips to Into Cold, Hard Cash

 channel is run by Dr. Alex Avery, a veterinarian whose been in practice since 2006. On his channel of 16.8K subscribers, he shares advice on how to care for dogs and cats, as well as preventing the common diseases they develop.

Dr. Avery is a trained medical professional, which adds undeniable credibility to his videos. This allows him to dispel common misconceptions about pet illnesses and share the truth about what’s happening inside an animal’s body.

For example, in the video below, Dr. Avery explains why a cat might experience weight loss. Because he has years of medical experience to lean on, he opens the video by stating, “It’s not worms, OK? Repeat after me. My cat is not losing weight because they’ve got worms.”

If you’re the type of animal expert that has factual, licensed advice just swirling around inside your head, bring that knowledge to YouTube. Making videos about pet care, training, or grooming will be simple for you because all you have to do is share the credible information you already have.

Dr. Avery is doing that while also earning money from YouTube. First, he makes money by monetizing his videos with advertisements. Then, like many YouTubers, Dr. Avery is an Amazon Associate who shares his affiliate links in the description of every video.

So now you know: Pet enthusiasts and hobbyists aren’t the only animal lovers who make money on YouTube. You can run a general practice and make money with a YouTube Channel too.

Extra Ways to Make Money Online as a Pet Enthusiast

Creating a YouTube Channel is a great first step toward making more money online. But once you’ve done that, you’ll have an audience of subscribers that may want additional ways to connect with you. When you reach that amazing level, you can start thinking about extra monetization efforts, such as:

Administering pet health consultations via video conference

Making your pet an influencer on Instagram and securing brand deals

Starting a pet blog (with advertisements)

Licensing photos of your pet on Shutterstock, Getty, etc.

Creating and selling online obedience courses for pets

Selling pet food, toys, and other merchandise online

So, are you ready to get started? Create your YouTube Channel today, and you’ll be one step closer to making more money online as a pet enthusiast.

Close-up of a fluffy tabby cat with green eyes looking upward in natural light

Pets are not only wonderful and amazing but if you have enough knowledge about a certain animal you can turn that expertise into revenue via YouTube 🐈 🐕 🦝

This is How Pet Enthusiasts Are Making Money on YouTube

Artistic creation, such as painting, knitting, and card making, has been an unpaid hobby for millions of people over the years. But today, many expert crafters and artists are using their skills to start lucrative businesses, such as paint and sip companies and shops that sell decorative home goods.

However, this is only the beginning when it comes to diversifying your income as an artist. Once you have a business, taking it to the internet is the next logical step. This is a crucial decision that opens a world of e-commerce perks, such as online selling, affiliate marketing, and brand sponsorships.

Of all the platforms you could use to make this transition, YouTube is undoubtedly the best. The video-sharing platform allows you to connect with like-minded viewers, such as people who want to be better artists. And whenever these viewers watch your videos, you can make money through AdSense revenue.

But to reach this milestone, you have to understand the YouTube space and what it means to be a creator. You have to learn what worked for successful YouTubers, 

Once you’ve done that, you’re free to start filming, crafting, and making money. If you’re wondering how that last part comes to fruition, check out these three artists and the creative ways they’re making money on YouTube.

Painting with Jane: Popular Live Streams, Patreon Sign-ups, and Products Galore (Income Streams)

, specializes in acrylic painting. Nature is her muse, and viewers can watch step-by-step tutorials for painting various outdoor wonders, from cliffside lighthouses to desert sunsets.

However, all of these amazing tutorials were pre-recorded until three months ago. That’s when Jane started going live on YouTube, adding in-the-moment painting tutorials to her video collection. The videos, which range in style from watercolor to acrylic, are compiled in a convenient playlist called “

.” In one such video from that playlist (below), Jane shows more than 29,000 viewers how to paint a forest filled with birch trees, in spring:

Due to the current pandemic, Jane streamed this tutorial at home, away from her studio. Nevertheless, she’s still finding creative ways to make money from her YouTube content. In addition to AdSense revenue, Jane has four more income streams attached to the tutorial above: affiliate links, a video sponsor, a Patreon subscription link, and a link to buy her custom paint brushes. In just one video, that amounts to five money-making opportunities.

All this magic takes place in the description section of Jane’s live-streamed videos. In that area, she shares a link to her website, which is where all of her affiliate links are housed. When customers use those links to purchase art supplies, Jane earns a commission.

Her Patreon is also listed to encourage a more consistent steam of income. When viewers navigate there, they’ll find monthly subscription plans that house exclusive content from Jane: bonus videos, more live paintings, Q&As, viewing parties, and more.

Her last two income streams (brand partnership and product line) may take a while for new creators to achieve. After all, Jane has been on YouTube since 2014 and currently has 261K subscribers. However, it’s a goal worth shooting for, and Jane is proving that fine artists can make money on YouTube too.

Jennifer McGuire Ink: Greeting Card Courses

 is a respected crafting channel that currently has 385K subscribers. Jennifer, who is a stamping enthusiast and crafting instructor, uploads videos about how to make handmade greeting cards.

Jennifer has monetized her channel, so she does earn AdSense revenue from her videos. That certainly helps to expand her income, as she shares tons of free tips and tricks about card making each week. But what if you, as a crafting creator, wanted to make even more money? How do you do that when you’re giving away a large chunk of your expertise for free, or are only collecting Adsense revenue?

In Jennifer’s case, the answer was to post general hacks on YouTube and save specific (paid) advice for another platform. For example, in the video below, Jennifer shares general 

time-saving hacks for two cardmaking processes: die-cutting and stamping

That video is a general overview of quick tips. However, on Jennifer’s website, she sells courses that cover specific topics in cardmaking, as opposed to her generic instruction on YouTube.

There are courses on color theory for card designers, how to make watercolor designs, and the art of crafting holiday cards. Viewers can access these courses through a website link in the description of her videos, so it’s a great example of how YouTube promotion can fund outside ventures. In that same section, Jennifer even shares affiliate links to purchase the tools and materials used in her videos.

Crafting doesn’t have to be an unpaid hobby. If you’re great with your hands and have an eye for design, teach others what you know on YouTube.

Bella Coco: Crochet Subscription Boxes Plus Knitted Goods

 uploads crochet tutorials. Her channel of 774K subscribers is filled with step-by-step tutorials on popular stitching patterns, such as the double waffle, the granny square, and the spider stitch.

In one such video (below) Sarah-Jayne focuses on the double waffle technique. Chain by chain, she shows viewers how to stitch the intricate pattern using vibrant, powder blue yarn:

But as we saw with Jennifer McGuire, Sarah-Jayne isn’t just crafting for fun. She’s earning Adsense revenue, plus utilizing four extra income streams to make money on YouTube.

The first is a monthly subscription box of knitting supplies. Scroll down to the description section of her YouTube videos, and you’ll quickly find a link to purchase the box. Each one comes with yarn, a crochet hook, a pattern book, and a special surprise for just £14.99. Not a bad way to expand your money pool as a creator, especially if you can get multiple sign-ups.

Sarah-Jayne also sells a how-to-crochet ebook and various knitted creations, such as hats, blankets, cushions, and scarves. And below her videos, there are affiliate links for viewers to purchase the stitching supplies used in each tutorial.

All these products and services are promoted via Sarah-Jayne’s YouTube channel. When you create your own crafting channel, you’ll have the same opportunity to monetize your content, then branch off into various money-making ventures.

Extra Ways to Make Money Online as an Artist or Crafter

Now that you know what other artists are doing to make money on YouTube, let’s explore a few more options. Across the web, there a plenty of ways to supplement your income using your crafting knowledge and expertise, such as:

Licensing your photographic art on Shutterstock, Getty, etc.

Starting an arts and crafts blog (with advertisements)

Giving private art instruction via Zoom, Google Hangouts, etc.

Seeking original commissions (paintings, knit creations, etc.) from your YouTube audience

Selling knick-knacks with your art printed on them (journals, mugs, etc.)

As you can see, the opportunities for artists are bountiful. Start by creating a YouTube channel to grow your audience, then reap the money-making benefits of video creation!

Flat lay of art supplies, stationery, and headphones on wooden desk background.

Artistic expression is deeply personal work, but you can still monetize it on YouTube. Here’s now.

Make Money on YouTube Like These Creative Crafting Gurus

Can you whip up a cake from scratch without following a recipe? How about making a delicious ramen, sans the microwave-ready cups they’re packed in at grocery stores?

If you can work such miracles in the kitchen, that means your cooking skills are far above average. It’s possible that you’re either an advanced hobbyist, a certified chef, or somewhere in between!

No matter which category you belong to, one thing's for certain: If you’re willing to share your culinary expertise online, you have the potential to make money - especially if your platform of choice happens to be YouTube.

There are plenty of ways to do this, but the first crucial step is to learn all the secrets of the 

Once you do that, you’ll have the necessary knowledge to 

 and start generating revenue from ads run against your content.

As amazing as that sounds by itself, the money-making opportunities don’t end there. If you’re ready to earn some extra income as a culinary expert, here’s how three YouTubers are making it happen on the platform right now.

Steph and Adam: Earning Cash from Cooking on YouTube

 are a popular YouTube duo that specialize in vegan cooking. On their channel, which currently has 555K subscribers, they upload meal prep videos and share healthy, plant-based recipes.

When the quarantine and lockdowns became a global norm, Steph and Adam responded with timely, relevant content. To start with, they compiled 25 of their previous recipe videos into one, 

Then, to make this resource even more accessible, they uploaded a video that breaks down each recipe, which is titled, “

25 Pantry Meals To Make During Quarantine.

” In that video (below), Steph and Adam share a list of meals that anyone can prepare with common pantry ingredients:

This was a much-needed video at the beginning of the current pandemic as circumstances changed, and people started to cook at home a lot more. There are plenty of reasons for that, and they all stem from challenges surrounding COVID-19: empty shelves at grocery stores, the rising cost of essential items, and the need to practice social distancing.

Current Trends in Food & Drink on YouTube

After a crazy first half to 2020, no one knows what’s going to happen next, so if you’re a culinary whiz, your knowledge and advice could truly make a difference this year.

, and the results show that searches for a lot of cooking-related content increased once an official pandemic was declared.

’ spiked from February to April on YouTube. In particular, the banana bread and sourdough increases reflect 

With a YouTube channel, you could get paid to share your culinary skills and capitalize on the popular, always-in-demand topic of food preparation.

For example, Steph and Adam make money from their cooking videos year-round because they’ve fulfilled the 

Watch Time and subscriber-count requirements

 for monetizing a channel. Therefore, they can collect AdSense revenue on each video, which is what most creators strive for.

But that’s not the only way this duo is earning from YouTube. Steph and Adam have a couple of cookbooks, and they use their channel to promote those and bag more sales.

Want to follow in their footsteps? Create your YouTube channel today, then start sharing your cooking knowledge with the world. Over time, you’ll have the opportunity to earn more cash and visibility for your business.

Tom Dyer Bartender: Cashing in on Quarantini Trends

 is an expert at flair bartending, a performative way of mixing drinks that involves tossing, juggling, and expert pouring. While most people mix drinks the regular way, Tom does it with a ‘flair’ by performing tricks with bar tools and liquor bottles.

On Tom’s channel, which currently has 46.1K subscribers, he uploads cocktail tutorials, bartending tips, and more. However, those skills are part of a much larger business.

Tom also sells bartending tools, hosts a 'Flair' camp, and even co-founded a school for bartenders. Because of all that success, Tom is a great example of how a culinary professional can extend their business to YouTube and make money.

In fact, Tom did just that recently. As meme culture crossed paths with lockdown lifestyles, he capitalized on a funny internet trend: __the quarantini. __

The mixed drink, which consists of Emergen-C and vodka, began as a joke. But as lockdowns continued, any drink was eligible for quarantini status - especially those with a hint of citrus. In the video below, Tom puts his own bartending twist on the quarantini:

If bartending is your speciality and you’ve been unable to practice, bring that passion to YouTube and start making more money.

In Tom’s case, he not only earns money from paid advertising on his videos, but everything else that comes with a tightly integrated brand: merchandise, training camps, and courses.

YouTube is a great platform for promoting entrepreneurial ventures, so start building your channel today.

TabiEats Recipes: Live Cooking Shows Plus Patreon Cash

 uploads cooking tutorials, specifically around Japanese cuisine. On their channel of 11.1K subscribers, viewers can watch how-to cooking videos for dishes like menchi-katsu (ground meat patties) and yakisoba (noodle stir-fry).

About two months ago, TabiEats started live streaming. In those videos, viewers watched cooking tutorials that earned a decent amount of views. For example, in the video below, TabiEats shows over 7,000 viewers how to make a ginger pork sandwich:

Live-streamed videos don’t carry ads, but they still have description sections where you can include links to your culinary products online. In the case of TabiEats, there’s a Patreon link in every video, and that’s where loyal subscribers can pay to view exclusive content.

Furthermore, the strategy of doing a livestream and encouraging donations has been gaining traction for a while.

On Facebook Live, rapper and cooking enthusiast Big Freedia started a 

 series when lockdowns were still in session.

During those live streams, Big Freedia encouraged attendees to join a Patreon of private, pay-to-view recipes.

Likewise, chefs who were out of work also flocked to Instagram Live to host virtual cooking classes. And on YouTube, some channels are eligible to earn money via 

, a feature that allows viewers to donate during a live stream.

If you want to create live cooking content, consider doing that on YouTube and other social platforms. It’s a great way to connect with customers, give them something of real value, and receive donations for your hard work.

Extra Ways for Culinary Professionals to Make Money Online

Creating and growing a YouTube channel is a great way to turn your passion into a serious money-making profession.

However, the most successful creators use the platform as a springboard for additional opportunities. Once you’ve built a loyal audience of passionate foodies, you can carry them with you to a host of exciting new ventures, such as:

Starting a cooking blog (potential revenue from ads)

Giving cooking tutorials via video conference

Creating cooking courses for aspiring chefs, bartenders, etc.

Selling your favorite kitchen wares online (affiliate marketing)

The ability to cook a delicious meal or whip up a tasty cocktail never goes out of style. If you’re serious about making more money in this timeless industry, YouTube is a really great place to get started to build your presence.

Hand mixing egg whites to stiff peaks with electric beater in a glass bowl on blue surface

Do you work miracles in the kitchen? If so, you can earn some extra money by sharing your culinary expertise on YouTube!

This Is How Cooking Experts Can Make Money on YouTube

It’s official: YouTube’s loyal viewers are turning towards connected TVs to watch their favorite creators. In a 

 released on June 25th, the platform reported that over 100 million people now watch YouTube (and YouTube TV) via their TV screens each month.

YouTube shared this impressive statistic during its ninth annual NewsFront presentation, "Brandcast Delivered." The industry event is designed to attract advertisers, and during it, YouTube released some interesting metrics around Watch Time and viewing behavior.

For instance, 450 million hours of video content uploaded to YouTube is consumed via TVs screens daily. This is an 80 percent increase compared to last year, as 2019’s number was just 

. And the year before that, the number was just 180 million hours.

For 2020, YouTube confirmed that live events make up a large portion of the 450 million hours of Watch Time; those views, specifically, increased 250% in March. To answer the demand, the video-sharing service has some original live events lined up, including “Ultimate Home Championship,” a virtual competition hosted by Stephen Curry (see below)

What YouTube Viewers Have Been Watching During Lockdown

YouTube also shared some revealing insights about what viewers watched in the early stages of the coronavirus pandemic.

For one, between March and May 2020, views of sourdough-related content increased by more than 400 percent! With shortages of fresh bread reported across the world in the first stages of lockdown, many viewers turned to online video tutorials in a bid to learn new baking skills. It's no surprise that yeast and flour sales 

 as many people coped with self-isolation by baking sourdough, and other kinds of bread.

This video, published by superstar food channel '

' on February 27th 2020, has generated 3.8M views to date with its simple guide to baking artisanal bread:

YouTube shared another insight that intersects with the wave of panic shopping and restaurant closures the pandemic brought. The platform reported that views for cooking-related videos have increased 45% since last year, as people sought to prepare more meals at home.

And yet another insight revealed a 200% rise in views for workout videos since mid-March.

The country has started to slowly open up again, but YouTube’s data suggests that as more people stayed at home, online activity, at least on YouTube, increased tremendously.

YouTube has released some interesting stats around viewer behavior, including how we're consuming video content, and what kind we've been watching during the last few months.

Lydia Sweatt

Posts Written By Lydia Sweatt

3 Ways to Make Money as a How-To YouTube Channel

This is How Pet Enthusiasts Are Making Money on YouTube

Make Money on YouTube Like These Creative Crafting Gurus

This Is How Cooking Experts Can Make Money on YouTube

Over 100 Million People Are Now Watching YouTube via TV

How to Make Money on YouTube As a Musician

How to Make Money on YouTube as a Beauty Professional

3 LGBTQ+ YouTubers to Watch & Celebrate in Pride Month

YouTube Brings on the Learning & Fun with its Summer Camp Initiative

Black Lives Matter: How the YouTube Community is Amplifying Black Voices

Hey, YouTube Creators – Are You Doing OK?